Blog
Playbooks and field notes for creator agencies.
The rented audience problem: 2M subscribers, 20K emails
Why subscriber counts are a lease on attention, and how to measure the audience your creators actually own, creator by creator.
Client reporting that stops creators from churning
The one-page monthly report that answers "what did you do for me" before the client has to ask.
Latest posts
Lead magnet formats, and when each one works
Checklists, templates, spreadsheets and ebooks: what each format promises, and when it earns the email.
How to place a QR code in a video so people actually scan it
Timing, size, contrast and the one sentence that tells viewers why to scan.
A UTM naming convention that survives 20 creators
Six rules that keep attribution clean when every creator, editor and intern is tagging links.
What a visitor-to-lead rate actually tells you
How to read a portfolio conversion rate, and the three numbers that matter more than the average.
PDF, Notion template or spreadsheet: which format wins
The format matters less than the promise, but not by as much as you would hope.
Brand profiles: launching 20 creators without 20 designers
Set a creator's look once and every page, QR code and report follows it.